Emma Farnell-Watson is a choreographer and movement director whose work moves fluidly between stage, film, fashion and commercial storytelling. Known for her striking physicality and cinematic approach to movement, her work sits at the intersection of dance, narrative and image — crafting worlds where movement becomes a language for emotion, character and social commentary.

Across her work, Emma brings a rare ability to translate complex emotional states into visceral, visually powerful choreography. Whether working on stage or on screen, she is drawn to projects that explore human behaviour, social structures and transformation through the body.

Emma’s theatre work includes working as Assistant Choreographer on the Olivier Award-winning revival of Fiddler on the Roof at Regent’s Park Open Air Theatre. Directed by Jordan Fein and choreographed by Julia Cheng, the production went on to win the Olivier Award for Best Musical Revival and became one of the most celebrated musical productions in recent West End seasons and one of the most ambitious musical revivals of recent years.

Emma’s commercial work brings her distinctive choreographic voice to collaborations with leading global brands, directors and recording artists. This incudes international campaigns including Magnum Ice Cream’s Cannes Film Festival campaign, Adidas x Marimekko, Chanel, Mira Showers and a Christmas campaign for McDonald's, and working with acclaimed film directors including Shannon Murphy and Raine ALlen-Miller to create movement-led visual narratives. Her work also extends into music video, collaborating with artists such as Freya Ridings, Jamie Cullum, Rag'n'Bone Man, and Hikaru Utada.